Tuesday 11 December 2012

New! Enter Your Blog In The Monthly Marketing Muse

Remember when you were a twitter newbie? When you thought RT meant saying ‘right there’ at whoever you were replying to, and you put #randomwords in hashtag format, and your every tweet was diabolically lame?


Maybe that’s just me, but I digress.

Back then, if a published author followed me I’d have had a grin wider than my own face and immediately follow back, amazed that they found little old me in the vast expanse of twitter. Sadly though, these days if I even see Amazon in a twitter profile, I’m wary. If that’s all that’s mentioned, I’m warier still. In fact the only thing which might tempt me to follow them is if their stream has nothing to do with their book, but I’m already so jaded I might not even give it the time of day to check.

This. Sucks. These authors are doing their best, just as we will when we eventually publish. So for the benefit of anyone building their author platform I want to see just how many people are put off like this. As one commenter said, the tweets are always more important than the profile, but can a profile discourage you from looking at the owner's tweets in the first place? Cast your vote here, leave your thoughts on what does/doesn’t encourage you to follow someone on twitter, and I’ll compile all the results and comments at the end of the month. In the meantime you can grab the code and stick the poll on your own website (so we all get to look like super trendy marketing gurus), and if you’ve got a question for the next monthly marketing muse, I’d love to hear it. J

Are you discouraged from following someone whose twitter profile only mentions their books being for sale?
Yes
No
Only if their tweets are all about their book, too.
Create your own poll


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Are you discouraged from following someone whose twitter profile only mentions their books being for sale?
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10 comments:

  1. I didn't vote in the poll cause I swear I'm missing something on Twitter. I just...don't get it. I follow a ton of people, but mostly just through contests and stuff where you had to follow people to enter. OR I'll follow agents. Especially ones who request stuff from me. But I never talk to people on Twitter, cause it feels like i'd just have to sit on Twitter to have a conversation, and who has time for that? I don't have any fascinating tidbits of info. to give in one-forty characters or less. Am I just doing something wrong? How do people actually use Twitter as a tool for connecting with people? I feel like an idiot asking, but I can't seem to figure it out on my own. haha

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    1. Maybe that's something we should figure out, since I know I don't get the most out of it either. I don't have time to chat all day and I'm in the wrong timezone anyway, so I just treat twitter like an extension of my blog, and try to keep it fun, friendly useful whenever I find something worth sharing.

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  2. I drop in and out of Twitter during the day/week. I tweet out for other authors, and they do the same for me. I try and send out varied tweets, not always connected with writing but as I tend to only follow writers, it is difficult. It is a great marketing tool but some folk overuse it for that purpose and it gets ... well, yawn.

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    1. I struggle with that too. I guess other writers want to see variety too, so anything even vaguely related to books, genres, the industry, movies based on books etc might be a nice break for them.

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  3. The content of tweets is far more important than a profile. I do look at the profile before I follow, and I am put off by some things, but on the whole it doesn't matter.

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  4. Very true Donna - in fact i changed the post to incorporate what you say. My main concern is when a profile stops me even looking at the tweets, and I'm wondering what other people's experiences are. :)

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  5. I tweet links to my blog and I've also met the random tweeter too. The key is to let it happen naturally. Don't just stare at someone's profile, trying to find something to say to them. Just wait until they tweet on a subject that you have something to say about. As far as what I tweet - it's kind of like thinking out loud or talking to yourself. I just post what's on my mind...though editing those thoughts is most useful. Another thing is to keep it positive.
    And last, it would drive me crazy to keep a check on my twitter account constantly. Two or three times a day does the trick.

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    1. I do the same - keep a stream of consciousness but only when it's positive and hopefully interesting or amusing. Seeing someone have a big whinge about something or rant about their own silly arguments etc just annoys me as much as over the top promo.

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  6. Great post Katherine and all very relevant. I've changed my Twitter approach and seen an increase in followers (except for my new book release which I'm just shamelessly plugging). But yeah, it's all about engaging, making conversation and developing up a niche community around your work, which all builds up eventually. Happy Christmas and New Year everyone :)

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    1. Thanks! Glad you liked the post and I'm stoked that it's working for you.:)Happy holidays to you too.

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